The issue
Our digital marketing team helped the client to develop an online marketing strategy to drive more qualified visitors to the site and convert visitors into leads and sales. Banner advertising, email advertising, social media advertising, keyword research, social media content development were the necessary services for the client’s business. Before starting the work process, we’ve found the target audience – these people were those who dreamed or planned to open a business shortly; those who started their own business and took their first steps; acting entrepreneurs of micro and small businesses who had been conducting business for a year or longer with an income of 30$+ per month. As for banner advertising, on third-party thematic resources, graphic banners with a service offer were placed.
Work process
Since the client’s site dominates the local rankings for almost all of the company’s services, we needed to increase the conversion rate of users already on the website. Then, while we were building up the insulation contractor’s organic presence using SEO, we recommended the company invest in Google pay per click (also referred to as PPC or AdWords) in the meantime to get more online leads.
After this we started working with:
Contextual advertising. We placed advertisements on thematic sites.
SEO promotion. Its purpose was to raise the advertiser’s website in the SERP for thematic queries, for which search engine optimization was performed.
We use multiple digital marketing
services to assist our clients
Online Marketing Services Proven to
Increase Leads, Sales & Revenue
What else we did
We also integrated and customized a third-party eCommerce platform with the website. As a part of the process, we focused on SEO with all the content generated. We analyzed potential keywords that would drive seller traffic to the website and then focused on adapting content to match high potential search results. Once the website was launched, we created a search advertising program on Google to push up traffic and organic search results. Customer satisfaction is a key differentiator in any industry. Focusing on process and operational excellence helps you exceed customer expectations with ease.
To sum up
As a result, we provided our client with such services as on-page search engine optimization, competitor research, keyword research and selection, and search advertising. When you consistently meet promised standards, customers are more likely to develop a preference for your company. Moreover, more than 50 new categories have appeared on the site. In 2-3 months after the indexation of some of the new categories, the client received many more new visitors. Email advertising and social media advertising also have become powerful tools in attracting more customers to the website.
